Marketing and Publicising Films

Our group decided to choose to look into the film The Muppets.

The film had a worldwide release and its a feature film so therefore it got released and shown to at basically every cinema thats in the catchment area of its released date , it got shown in over 3000 cinema screens. The release date for The Muppets was the 23rd November this was in the following countries USA and Canada. The film would of got released at every popular cinema house in America because this film is a mainstream film.

On the 4th November the Muppets got a screening at Savannah Film Festival, this film festival screens everything from feature lengths to student competition films.

In 2011 the film got nominated 2 times and won 1 of them, this wasnt an exciting award it was just awarded for best live action family film and best original song this was called the PFCS Award. The Muppets got nominated 5 times in 2012 and won 2 of them, one of them was an Oscar and the other one was critics choice awards and that was for yet again the best song.

This film was a straight blanket release, it was just grossing the money back in, this is why they didnt just do a limited release. 

It seems like the critics reactions to the Muppets film seem very high and nothing but great news, a few critic websites I looked on such as Rotten Tomatoes and Metacritic both had rated it at above 75 out of 100.

The film created media debate because its a classic film and a classic childrens TV show, it got alot of media attention and made news headlines on every media and news website or TV show. The film has gross $88,565,048 thats just how much it got back from each cinema and ect, how much the actual film itself has took in will be a smaller number from this. The Muppets had legs yes! it was running in the cinema in Hull for just over a month and probably had about 5 screenings a day. On-line presence was strong it was posted everywhere now that YouTube has now got advertisements on basically every video, alot of people access the internet and have a huge advantage over it, not seeing the advert for this film would be known as not possible, as I have seen it on multiple sites.

Refrence
http://boxofficemojo.com/franchises/chart/?id=muppets.htm
http://www.imdb.com/title/tt1204342/

http://www.imdb.com/title/tt1204342/awards

http://www.rottentomatoes.com/m/the_muppets/

http://boxofficemojo.com/franchises/chart/?id=muppets.htm